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Snapchat Report Setup Guidance for Ingestion in LAMP

Walled Garden data can be ingested directly into LAMP in order to provide attention predictions for your digital activity that cannot be measured by LAMP tags. This allows granular reporting in LAMP on where the attention is, to inform your media planning with attention in mind.

Glossary

IMPORTANT INFORMATION BEFORE YOU BEGIN

  • You will need to have set up a measurement. a full guide on how to create a measurement can be found here.
  • LAMP requires certain dimensions and metrics in order to make an accurate attention prediction, but also allows the ingestion of optional datapoints for a more granular reporting experience in LAMP, please see below a list of dimensions and metrics which are required (or optional) for an accurate attention prediction
  • Should you have any issues or queries, please contact lampservices@lumen-research.com. For partners, please contact partnerservices@lumen-research.com
  • For IAS clients utilising Lumen measurement via the IAS partnership, skip step 1 and go straight to step 2.

DIMENSiONS AND METRICS REQUIRED

Dimensions

Metrics

Date

Account Name (optional)

Campaign Name

Campaign ID

Ad Set Name

Ad Set ID

Ad Name

Ad ID

Objective (optional)

Ad Account Currency (optional)

Ad Type

Amount Spent

Paid Impressions

Average Screen Time

Video Plays at 25%

Video Plays at 50%

Video Plays at 75%

Video Completions

2 Second Video Views (View Time Only)

15 Second Video Views

Clicks

Swipe Ups (optional)


REPORT SETUP STEP-BY-STEP

STEP 1 - CREATE A DATA IMPORT

In your measurement, you need to ensure that you have a data import job created in LAMP to ingest your data into.

In the left navigation menu head to Data Imports

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Click New

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Choose Snapchat > Snapchat

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Click Submit

You will not have created a dedicated import job email address to which your ingestions should be sent, this is addressed in the final step of this guide

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STEP 2 - CREATE A NEW REPORT

Log into your Snapchat Ads Manager dashboard and click the Create Ads drop down menu at the top left of the page

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From the menu that appears, click Reports under the Analyse section

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At the top right hand side of the next page, click the New Report drop down at the top right of the page, and choose Campaign Performance

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STEP 3 - ALLOWING LAMP TO RECEIVE SCHEDULED REPORTS

In order for LAMP to be configured as a schedule report recipient in the following steps, you must first add LAMP as a Data Analyst member of the Ad Account. This provides LAMP with read-only access to the data.

Click the drop down menu at the top left of the page and go to Members

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Click Invite Members at the top right hand side of the next page

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Here you must input the dedicated LAMP data import job email address that you created in step one of this guide, and assign the role Data Admin

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Click Invite Members

Assign Assets that LAMP can be a member of - this will be the Ad Account where the campaigns to be reported on are running. Then assign as a Data Analyst

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It is not necessary for LAMP to accept any invitation here, nor will LAMP ever access the account. By inviting the LAMP import email address here, it will allow you to set it up as a recipient for scheduled reports.

STEP 4 - ADDING REPORTING CRITERIA

Please refer to the yellow box at the top of the page for the full list of dimensions and metrics that LAMP requires from a Snapchat report and begin adding them to the dimensions and metrics inputs.

Report Settings

Report name: Give your report a name

Report language: English (UK), or English (US)

File type: CSV

Schedule: Enabled via the toggle

  • Repeat Every <- choose your desired report sending frequency
  • Starts and ends <- the timeframe in which your report sending schedule will be active
  • Email Report To <- enter the dedicated LAMP data import email address that you invited in the previous step

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Report Filters

Date Range: The date range that your report data will encompass

Campaigns & Ad Accounts: Choose the campaigns or Ad Accounts that you'd like to share reporting for

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Report Dimensions

Please ensure that all of the dimensions listed in the table in the yellow box at the start of this guide are inputted in the Report Dimensions field in the reporting interface

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Report Metrics

Please ensure that all of the metrics listed in the table in the yellow box at the start of this guide are inputted in the Report Metrics field in the reporting interface

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Once the above steps have been carried out, you can click Save at the bottom right of the page.

If the scheduled sends do not reach your LAMP account, you will need to manually ingest the files instead. Click Save & Export which will download your report and move to the next step.

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STEP 6 - INGESTING THE DATA

We have an exhaustive guide to manually ingesting data into LAMP, which can be found here.

When following that guide, ensure that you select the Snapchat > Snapchat ingestion type.

RESOURCES

REFERENCED GURU CARDS

Glossary

LAMP measurements

Data Ingestion Guide in LAMP

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